High Point Market Invitation

The campaign for this season shows the excitement of High Point Market by pairing quotes and images from influential High Point Market attendees. The invitation’s cover visualizes a quote from HGTV through a bold typographic treatment. Inside, a booklet with colorful product and room scenes gives a taste Market’s product offerings. A sensuous mix of materials and printing techniques present press members with an invitation to a furniture tradeshow that is exciting, important, and highly relevant – not to be missed.

Client Details
High Point Furniture Market (HPMKT) is the largest furnishings industry trade show in the world, bringing more than 75,000 people to High Point, NC, bi-annually. Interior designers, retail home furnishings buyers, architects, showroom reps, and more travel from across the globe to shop HPMKT.